---
title: "FIC Cyber Law Update: MasterCard Debuts Selfie Cybersecurity Feature"
description: "FIC Cyber Law Update: MasterCard Debuts Selfie Cybersecurity Feature"
---

[Blog | Faruki PLL ](https://www.ficlaw.com/blog)

# [FIC Cyber Law Update: MasterCard Debuts Selfie Cybersecurity Feature](https://www.ficlaw.com/blog/data-security-privacy/archives/fic-cyber-law-update-mastercard-debuts-selfie-cybersecurity-feature)

 Written by [Zach Heck](https://www.ficlaw.com/blog/author/zheck) | May 17, 2016

This summer, MasterCard will debut a new cybersecurity feature allowing customers to authenticate their identity by taking a selfie.  But the use of biometrics to combat identity theft comes with risks to individual privacy.  In this Cyber Law Update, Faruki Ireland & Cox weighs the pros and cons of selfie security.

Related blog post: Click [here](https://www.ficlaw.com/data-security-privacy/archives/put-your-money-where-your-mouth-is-mastercard-announces-selfie-security-feature-to-combat-identity-theft/).

Additional resources:  Click [here](http://www.bizjournals.com/cincinnati/blog/2016/04/mastercard-wants-to-let-people-pay-with-selfies.html).[minti_video]https://youtu.be/uQcMieTs1Ps[/minti_video]

[View full post](https://www.ficlaw.com/blog/data-security-privacy/archives/fic-cyber-law-update-mastercard-debuts-selfie-cybersecurity-feature)

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