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Ohio Appellate Court Lowers the Bar for Certain False Advertising Claims

October 13, 2016
Communications/Media, business litigation, Dayton law firm, Michael Mayer, Faruki Ireland & Cox, dayton lawyer, false advertising, Heartland of Urbana, FIC blog, Cincinnati law firm

In this political season, we will undoubtedly be subject to politicians' fondness for "plausible deniability." Denying responsibility for.. Read More

Free Offer Advertising: "Free" Means "Free"

April 17, 2012
Communications/Media, Ireland, free offer advertising, Dayton law firm, Cox, Faruki, Brian Wright, false advertising, Federal Trade Commission, FTC Act, FIC blog, advertising, Cincinnati law firm, Federal Trade Commission Act

Companies routinely offer discounts or other incentives to increase sales. Free offer advertising campaigns are a common and often good method to.. Read More

Reebok Settlement May Signal Changes in FTC Enforcement Strategies: FTC Seeks Consumer Restitution, But Moves Away From Two Clinical Study Substantiation

October 11, 2011
Communications/Media, Ireland, business litigation, EasyTone, NAD, FTC, advertising claims, DanActive, Dayton law firm, Federal Trade Commission v. Reebok International L, business litigation info, Cox, Faruki, consumer restitution, Nestlé HealthCare Nutrition, National Advertising Division, Brian Wright, Nestlé, false advertising, Reebok, Federal Trade Commission, toning shoes, consumer claims, FIC blog, RunTone, Dannon, advertising, Cincinnati law firm, Activia

The FTC's recent settlement with Reebok International Ltd. over advertising claims for its EasyTone and RunTone shoes may be intended to send a clear.. Read More

False Advertising: "Havana Club" Is Made in Puerto Rico? – Literally False Claims Can Be Cured By Carefully Crafting Advertising Messages "As a Whole"

September 1, 2011
Communications/Media, Ireland, business litigation, Pernod Ricard USA, consumer deception, Lanham Act, Dayton law firm, Havana club, business litigation info, Cox, Faruki, Brian Wright, LLC v. Bacardi U.S.A., false advertising, deceptive, consumer survey evidence, Bacardi, misleading, Third Circuit, advertising, Cincinnati law firm, commercial advertising

The Third Circuit declares that when "no reasonable interpretation of the [advertising] as a whole could lead to the conclusion that it is false and.. Read More

Use Employment Contracts to Strengthen Social Networking Policies

August 15, 2011
Communications/Media, Ireland, LinkedIn, Twitter, business litigation, Jeff Cox, Dayton law firm, social media, business litigation info, Cox, employment contract, Faruki, employment contracts, employee social networking, social networking, false advertising, media, Social Networking Policies, FIC blog, advertising, Cincinnati law firm, Facebook, social networking sites

The networking and cultivating of business relationships that once occurred over cocktails or during a sociable round of golf now also occur through.. Read More

False Advertising: The Federal Trade Commission Invites Comments and Input for Updated Dot Com Disclosures.

June 29, 2011
Communications/Media, Ireland, business litigation, FTC, internet ads, Dayton law firm, social media, e-commerrce, online consumers, business litigation info, Cox, Faruki, FTC guidelines, online advertising, Brian Wright, false advertising, Federal Trade Commission, Dot Com Disclosures, media, e-commerce, FTC Act, FIC blog, advertising, Cincinnati law firm, mobile internet

In May 2000, the Federal Trade Commission ("FTC") issued a staff working paper, providing guidance to businesses and advertisers that conduct.. Read More

False Advertising: Jackson Hewitt May Not Tack on New Jersey Consumer Fraud Claim to Lanham Act False Advertising Complaint

June 28, 2011
Communications/Media, Ireland, business litigation, Jackson Hewitt, Southern District of New York, Lanham Act, H&R Block, Dayton law firm, FIC, consumer fraud, business litigation info, Cox, Faruki, New Jersey Supreme Court, Brian Wright, false advertising, FIC blog, advertising, Cincinnati law firm, tax, competitive harms, New Jersey Consumer Fraud Act

Faced with competitor false advertising, plaintiffs often seek as broad relief as possible and look to claims other than the Lanham Act when bringing.. Read More

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